The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help students and managers learn how to address this important question. The book focuses on the four tasks that are essential for any company to emerge and stay as a global leader in its industry: * Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets * Convert global presence into global competitive advantage * Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise * Strive to reinvent the rules of the global game

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization and a Distinguished Scholar Teacher at the Smith School of Business, The University of Maryland at College Park. He has served as a visiting faculty at Stanford University and Dartmouth College. A two-time winner of the Krowe Award for Excellence in Teaching from the University of Maryland. He has been recognized by Business Week as an Outstanding Faculty in its Guide to the Best B-Schools and serves as a consultant, executive program faculty, and keynote speaker with multinational corporations and other organizations worldwide. Vijay Govindarajan (VG) is the Earl C. Daum 1924 Professor of International Business and the Director of the William F. Achtmeyer Center for Global Leadership at the Tuck School of Business at Dartmouth College. For two consecutive years, the Wall Street Journal ranked Tuck as the number one business School